Lighting and Photographing Fashion Garments for AI Image Generation Using Video and Stills


In the fast-paced world of artificial intelligence (AI), businesses are looking for innovative ways to create visually stunning images and videos tailored to their needs. Fashion clients, in particular, are looking to capitalise on the innovation and savings that AI could potentially deliver when marketing their latest designs. Epic Studios in South Yarra, Melbourne, specialises in capturing striking stills and videos of fashion garments for AI image generation. In this article, we will discuss the best practices for studio lighting and photographing fashion garments using tools like turntables, mannequins, and cycloramas for seamless 360-degree views on a pristine white background. Plus, we’ll share how AI Photography Studio Melbourne, Epic Studios, has all the equipment you need, available for hire on site.

1. Choosing the Right Equipment for Stills and Videos

To achieve outstanding results for both stills and videos in AI image generation, it’s essential to use the appropriate equipment. Here are some key components for your AI Photography Studio Melbourne setup, available for hire at Epic Studios:

  • Turntable: A motorized turntable enables you to capture 360-degree views of garments, providing a smooth and interactive experience for viewers. This turntable is heavy duty enough to hold either a mannequin or a model, up to 100kg.
  • Mannequin: We have an adjustable, high-quality mannequin to display garments realistically and attractively.
  • Cyclorama: A seamless cyclorama, or infinity curve, creates an unbroken white background that removes distractions and highlights the garments.
  • Lighting: We use professional studio lights, including constant lighting for video and strobe lighting for still photography, to ensure consistent and even illumination.

2. Setting up the Shoot for Stills and Videos

Proper setup is crucial for capturing high-quality stills and videos in your AI Photography Studio Melbourne. Follow these steps to set up your shoot, using equipment available for hire at Epic Studios:

  1. Position the turntable in the center of the cyclorama, ensuring the white background covers the entire frame.
  2. Place the mannequin on the turntable and dress it with the fashion garment, adjusting it to create a natural and appealing look.
  3. Set up constant lighting for video and/or strobe lighting for still photography, positioning them around the cyclorama to provide even illumination.

3. Perfecting the Studio Lighting for Stills and Videos

Mastering the art of lighting is essential for creating stunning AI-generated stills and videos of fashion garments. Here are some tips to achieve optimal lighting in your AI Photography Studio Melbourne:

  • Use a combination of softboxes, umbrellas, and diffusers with both constant and strobe lighting to create soft, even lighting that highlights the details of the garment. Selection and placement of modifiers will depend upon the material being photographed.
  • Ensure there are no harsh shadows or overexposed areas by adjusting the position and intensity of the lights.
  • Use your test shot in your AI to be reassured that the setup is perfect.

4. Capturing Images and Videos For AI

With your setup complete, it’s time to capture images and videos for AI image generation. Here are some best practices for photographing fashion garments in your AI Photography Studio Melbourne:

  • Use a tripod and a remote shutter release for stills, and a locked off tripod for video, to ensure stability and eliminate camera shake.
  • Set your camera to manual mode and adjust the aperture (about f7.1), shutter speed (usually 1/160), and ISO (usually 100) for optimal exposure in still photography. For video, adjust exposure settings accordingly.
  • Capture multiple images as the turntable rotates, ensuring a complete 360-degree view of the garment. For video, record smooth, continuous footage as the turntable rotates.
  • Pay close attention to the garment’s details, ensuring the image is sharp.
  • Shoot in RAW format for stills, and a high-quality video format for maximum flexibility during post-processing.

5. Post-Processing and AI Image Generation for Stills and Videos

After capturing the images and videos, it’s time to edit and prepare them for AI image generation. Here are the steps to follow in your AI Photography Studio Melbourne:

  1. Import the RAW images and high-quality video files into your preferred editing software, such as Adobe Lightroom, Photoshop, or Premiere Pro.
  2. Adjust the exposure, contrast, and color balance of the stills to ensure consistent and accurate representation of the garment. For videos, make similar adjustments using color grading tools.
  3. Remove any imperfections or distractions in the stills using tools like the healing brush or clone stamp. For videos, use masking and tracking techniques to remove unwanted elements.
  4. Export the edited images in a high-resolution format suitable for AI image generation. For videos, export in a high-quality format compatible with AI video generation platforms.

AI Photography Studio Melbourne – How to create the perfect fashion images for AI, in a nutshell:

The perfect combination of equipment, setup, lighting, and technique can help you create stunning stills and videos of fashion garments for AI image generation at your AI Photography Studio Melbourne. By using constant lighting for video and strobe lighting for stills, you can achieve the best results in both formats. Epic Photography has all the equipment you need, available for hire on site, ensuring a seamless experience as you master the art of lighting and photographing fashion garments in the world of AI.